Brand Manager – Consumer

Marketing Laraib Baloch posted 2 days ago in Health Care / Hospitals
  • Post Date : January 28, 2025
  • Apply Before : February 28, 2025
  • Salary: Negotiable
  • Applications 1
  • View(s) 23
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Job Detail

  • Job Type Permanent
  • Job Shift Morning
  • Degree Title Bachelors
  • Experience Upto 5 Years
  • Gender Not Specified
  • Number of Positions 1
  • City Karachi

Job Description

Develop and execute promotional strategies to drive brand awareness and profitability.

· Collaborate with creative agencies to launch impactful campaigns.

· Assist in launching new products and expanding the consumer base.

· Analyze brand positioning, consumer insights, and market trends to optimize strategies.

· Oversee the planning and execution of consumer and trade promotional activities.

· Develop quarterly action plans, brand literature, and IEC materials for field teams.

· Monitor competitor activities and recommend strategies for brand growth.

· Manage cross-functional teams to deliver projects on time and within budget.

· Conduct field visits to ensure brand visibility and availability at key outlets.

· Track and optimize marketing parameters, pricing, and distribution strategies.

· Measure campaign performance and assess ROI and KPIs.

Qualification:

  • A degree in Marketing, Business Administration, or a related field.
  • Experience: 4-5 yearsproven track record in product or brand management.

Salary: 200,000 – to 250,000.

Location: Phase 7.

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