Head of Marketing
Marketing Private: Khushbakht Salman posted 2 months ago in Health Care / Hospitals Shortlist Email JobJob Detail
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Job Type Permanent
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Job Shift Morning
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Degree Title Masters
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Experience Upto 10 Years
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Gender Not Specified
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Number of Positions 1
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City Karachi
Job Description
Key Responsibilities:
Strategic Marketing Planning:
- Develop and implement comprehensive marketing strategies aligned with the organization’s goals and objectives.
- Conduct market research to identify trends, target audiences, and competition in the development sector to determine the effectiveness of styles and strategies.
- Create and manage marketing budgets to maximize ROI.
Brand Management:
- Maintain and enhance the organization’s brand identity, ensuring consistency in messaging and visual representation.
- Develop and enforce brand guidelines across all marketing materials and communications.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Content Creation and Communication:
- Produce high-quality content, including articles, reports, social media posts, videos, and press releases, to communicate the organization’s mission and impact.
- Manage the organization’s website and social media presence to engage stakeholders and promote awareness.
Stakeholder Engagement:
- Cultivate relationships with donors, partners, and key stakeholders in the development sector.
- Develop and nurture partnerships with other organizations, governments, and international agencies.
Fundraising and Donor Relations:
- Collaborate with fundraising teams to support fundraising campaigns and events.
- Maintain strong relationships with donors and communicate the impact of their contributions.
Data Analysis and Performance Metrics:
- Track and analyze the effectiveness of marketing campaigns and initiatives using metrics and analytics tools.
- Use data insights to make informed decisions and optimize marketing strategies.
Team Leadership and Management:
- Lead and manage a team of marketing professionals, providing guidance, mentoring, and performance feedback.
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products
- Foster a collaborative and creative work environment.
Qualifications:
- Bachelor’s degree in marketing, communications, business, or a related field; Master’s degree preferred.
- Extensive experience in marketing, preferably in the development sector or nonprofit organizations.
Skills:
- Strong understanding of development sector issues, including poverty alleviation, healthcare, education, and sustainable development.
- Proven track record in developing and implementing successful marketing strategies.
- Excellent communication, writing, and presentation skills.
- Proficiency in digital marketing, social media platforms, and content management systems.
- Ability to work collaboratively and lead a diverse team.
Client Budget: 400K